Hey There! Thanks for stopping by. I'm Adi, User Experience Architect, currently working at ICF Next.
My work involves architecting consistent, cross-platform product experiences and scalable design systems through user empathy and collaboration. I enjoy helping organizations understand their audiences and integrating customer voice in the products they build. Here's more about me.
Design in the consulting space works a bit differently than how it works in product-based companies. Over the years, we have been successful in leveraging product-specific frameworks like Agile, Scrum and tweaking them to align with the demanding and rapidly changing nature of the projects we work on.
A non-exhaustive list of forty questions (21 design and 19 business) that have helped me understand the business and users while starting on a new project. Some are broad and can have variations, some are specific.
I'm looking at micro-interactions and how they can be used to deliver a consistent, native user experience that lends itself to creating a unique brand image.